Atlas takes great pleasure in announcing the opening of its fourth retail showroom in Bali. The location for this new and exciting showroom is in the vibrant shopping precinct of Ubud. Strategically positioned on Jl Monkey Forest it is across the road from the playing fields and a stones throw away from the cafes and restaurants on Jl Dewi Sita.

Since its inception in 1992, Atlas south sea pearl has become recognised as one of the world’s leading producers of the famed South Sea Pearl. Over the last two years Atlas has enhanced the Bali consumer landscape by bringing this high quality product direct from their farms to the retail environment of Bali. The Atlas south sea pearl brand is formulated from the ideal of an indigenous, affordable and desirable product direct from the farm to the consumer. The Atlas brand also represents the company’s dedication to environmentally sustainable practises and socially responsible involvement with communities throughout Indonesia.

All Atlas showrooms present the same corporate identity of a clean, light and cool atmosphere evoking images of days spent relaxing by the ocean. The nautical characteristics, complete with in store images of their pearl farms, reflect the environment in which the Atlas pearl is cultured. Finding premium locations for its showrooms is the major plank of Atlas’ expansion programme. The Seminyak showroom opened in July 2008 is proving to be a successful venture and this new Ubud showroom provides another opportunity to showcase some of Bali’s finest products to an appreciative local and international market. One more showroom is planned to open before the end of the year with plans for another two stores in 2009.

Customers are invited by the Atlas team to explore the many facets of the locally produced Atlas Collections from silver and leather products to 18ct gold pieces with diamonds and other precious stones.